How to take control of your online reputation & drive more sales
It’s no secret that your online reputation (namely, reviews) can make or break your business. This is particularly true for MSPs & IT companies. When you work with company networks, hardware, cyber security protocols, and expensive tech, you need to be seen as trustworthy.
Some things to keep in mind.
In reputation management, it is important to anticipate consumer reactions to reviews. Taking into account the factors customers consider when they read reviews can bolster your efforts. To illustrate this, Podium conducted a study in 2017 which uncovered that:
- Research demonstrates that nearly all shoppers (93%) state that reading reviews has a major influence on their buying choices.
- Consumers are less likely to be drawn to businesses that have a rating below 3.3 stars.
- It has been reported that 82% of customers have declared that the details of an online review, not merely its presence, has had an effect on their decision to buy something.
- A whopping 77% of respondents stated they would be willing to provide a review if asked, indicating that the follow-up aspect of reputation management is essential for maintaining success.
It is evident how important it is for businesses to have positive reviews. Nevertheless, only obtaining them isn't enough; responding to these reviews is just as critical.
Engaging with both positive and negative reviews is critical for two primary reasons.
- Demonstrating that your customers matter to you.
- Assure your clientele that you will be ready to take care of any issue that may arise.
